BUS 365 Week 6 Quiz – Strayer



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Quiz 5 Chapter 7 and 8

Chapter 7: Mobile Computing and Commerce


Multiple Choice

1. How can handheld mobile computing devices and technology significantly improve performance in the healthcare system?
a) Make it easier and faster to get prescriptions
b) Reduce the preventable errors made by healthcare providers
c) Reduce the need for emergency medical care
d) All of the above








2. Electronic prescription systems (EPSs) offer huge potential benefits, but several obstacles are slowing the adoption of these systems. Which of the following is not one of those obstacles?
a) the high start-up financial investment
b) insufficient knowledge of the EPS concepts
c) widespread EPS technology standardization
d) resistance from healthcare providers








3. Which is not one of the three dominant PC operating systems (OSs)?
a) Apple
b) Java
c) Linux
d) Microsoft Windows








4. Writing apps for handheld devices, such as smartphones, is __________. 
a) easy because only a few lines of code are needed
b) easy because the devices have limited features
c) difficult because of many different models and OSs
d) about the same as writing apps for computers.








5. The mobile computing and commerce environment relies on two basic approaches to Internet connectivity:  short range wireless technologies such as __________ and longer range telecommunications technologies such as __________. 
a) Wi-Fi; WiMAX
b) WiMAX; 4G
c) 3G; 4G
d) 4G; Wi-Fi








6. End users can access a WLAN with their laptops, desktops, or PDAs by adding a(n) __________.
a) 4G network
b) Internet protocol
c) access point
d) wireless network card








7. Which of the following is not a characteristic of Wi-Fi?
a) Most laptops today rely on Wi-Fi technology that require being in range of at least one satellite.  
b) Wi-Fi performance decreases roughly significantly as distance increases at constant radiation levels.
c) Wi-Fi has fairly high power-consumption compared to some other standards.
d) Wi-Fi is used to support business and compliance requirements, such as the Mine Improvement and New Emergency Response (MINER) Act passed by the U.S. Congress.








8. Many financial service handhelds send SMS texts using __________, which work like telephone numbers, except that they are 5 or 6 characters long and easier to remember.  
a) mobile PINs
b) packets
c) short codes
d) biometrics








9. The __________ is expected to emerge as the predominant market for mobile banking services done via cell phones or other mobile device.
a) Asia-Pacific region
b) European Union (EU)
c) United States (US)
d) United Kingdom (UK)








10. Which of the following is not one of the threats to mobile banking? 
a) cloning
b) phishing
c) lost or stolen phones
d) SMS








11. Duplicating or __________  the Electronic Serial Number (ESM) of a cell phone and using it in second phone allows the perpetrator to have calls and other transactions fraudulently billed to the original phone.
a) cloning
b) phishing
c) smishing
d) vishing








12. One innovative payment systems uses an iPhone app called __________, in which two individuals can transfer money to each other simply by tapping their phones together.
a) bump
b) tap
c) QR
d) knock








13. An advantage of an __________, which is a piece of software, is that it that stores an online shopper’s credit card numbers and other personal information so that the shopper does not have to reenter that information for every online purchase.
a) e-phone
b) e-card
c) e-reader
d) e-wallet








14. Mobile commerce in __________ is growing exponentially and now represents the largest amount of m-commerce sales in the world.
a) Europe
b) Japan
c) developing countries
d) India








15. In Japan, wireless shopping is popular with busy single parents, executives, and teenagers, who are doing __________ percent of their e-commerce shopping from cell phones.
a) almost 25
b) up to 33
c) up to 50
d) over 80








16. According to the Daiwa Institute of Research, __________ account(s) for most of the purchases that are done on mobile phones, if the users are on flat-fee-based service.
a) entertainment
b) impulse shopping
c) travel
d) sports








17. The __________ continues to be a leader in making digital music, movies and podcasts available to consumers for a fee. 
a) iTunes Store
b) Amazon.com
c) Fox Mobile
d) Grooveshark.com







18. Belgian Godiva Chocolatier is recognized worldwide as the leader in fine chocolates. The Godiva Mobile app integrates Godiva's best selling products with the address book on a BlackBerry smartphone. Why is this integration a good strategic move for Godiva?
a) Consumers can purchase products by simply scrolling and clicking.
b) Godiva chocolates and other products are usually bought as a gift rather than for oneself.  
c) Address book integration allows users to ship with just a few clicks.
d) All of the above








19. Why did Ericsson, Motorola, Nokia, and Siemens establish the Mobile Games Interoperability Forum (MGIF) that defined a range of technical standards?
a) To create a competitive advantage by running mobile games on proprietary networks
b) To make it possible to deploy mobile games across multi-game servers and wireless networks, and over different mobile devices
c) To compete against Microsoft in the mobile game market
d) To develop games that ran on slower speed networks








20. Primary forces that are driving the growth of the mobile market are __________ and __________.
a) virtual communities; Wi-Fi
b) air travel; hotels
c) Skype; banking
d) mobile social media; gaming handhelds








21. __________ is user-specific advertising that is location-sensitive and used to inform potential buyers about shops, malls, entertainment, and restaurants close to where they are based on the __________ in their cell phones.
a) Mobile marketing; SMS
b) Wireless marketing; cookies

c) Targeted advertising; GPS

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